Saint's Row IV Super Dangerous Wad Wad Edition

Recently Deep Silver reveled the Saint's Row IV Super Dangerous Wad Wad Edition. Maybe this is a joke or a gag...Why?
Because it costs 1,000,000 dollars and it is only one copy which is available in UK.
Anyway the package includes:

Saints Row IV: Commander in Chief Edition;
A space flight to Virgin Galactic;
A full-sized replica of Dubstep Gun;
Hostage rescue experience;
Plastic surgery for the purchaser;
Capsule wardrobe;
7-nights stay at the Top Royal Suite at the Burj-Al-Arab, Dubai;
A week for two at the Jefferson Hotel in Washington DC;
One year's membership of Super Car Club;
A Lamborghini Gallardo;
A brand new Toyota Pirus with one year insurance;

This is actually a real thing, purchasable through actual money. Of course, it's meant to be a joke, but you can bet someone with deep pockets will pick this one.
Saints Row IV releases on August 23 for PC, PS3, and Xbox 360.
What do you think about this........thing......